mParticle Event - Rewards

This includes user rewards gifted/issued events triggered as they happen in the Punchh system based on configuration or activity.

{
  "source_request_id": null,
  "events": [
    {
      "data": {
        "custom_event_type": "other",
        "event_name": "rewards",      
        "custom_attributes": {
          "becomes_available_at": "2021-05-14T07:04:44-07:00",
          "created_at": "2021-05-14T14:04:44Z",
          "description": "",
          "discount_amount": "2.00",
          "discount_channel": "all",
          "event_action": "create",
          "event_name": "rewards",
          "event_type": "",
          "gift_reason": "Support Activity",
          "gifted_for_id": "317",
          "gifted_for_type": "FeedbackReply",
          "meta_data": "",
          "name": "$2.0 OFF",
          "redeemable_created_at": "2021-04-21T10:31:41Z",
          "redeemable_id": "59",
          "reward_id": "4647",
          "reward_image_url": "IMAGE_URL_GOES_HERE",
          "reward_points_redeemed": "100.00",
          "status": "unredeemed",
          "updated_at": "2021-05-14T14:04:44Z"
        }
      },
      "event_type": "custom_event"
    }
  ],
  "user_attributes": {
    "Punchh_account_balance_current_membership_level_name": "Gold",
    "Punchh_account_balance_loyalty_points": "0",
    "Punchh_account_balance_net_balance": "225",
    "Punchh_account_balance_net_debits": "0",
    "Punchh_account_balance_pending_points": "0",
    "Punchh_account_balance_total_credits": "225",
    "Punchh_account_balance_total_debits": "0.0",
    "Punchh_account_balance_total_lifetime_points": "225",
    "Punchh_account_balance_total_point_credits": "225",
    "Punchh_account_balance_total_visits": "0",
    "Punchh_birthday": "1987-05-04",
    "Punchh_business_id": "6",
    "Punchh_email": "test@example.com",
    "Punchh_first_name": "FIRST_NAME_GOES_HERE",
    "Punchh_gender": "male",
    "Punchh_guest_type": "Loyalty",
    "Punchh_last_activity_at": "2021-05-07T14:05:14Z",
    "Punchh_last_name": "LAST_NAME_GOES_HERE",
    "Punchh_marketing_email_opt_in": "True",
    "Punchh_marketing_email_subscription": "True",
    "Punchh_marketing_pn_opt_in": "True",
    "Punchh_marketing_pn_subscription": "True",
    "Punchh_preferred_locale": "",
    "Punchh_secondary_email": "test01@example.com",
    "Punchh_signup_channel": "MobileEmail",
    "Punchh_sms_subscription": "False",
    "Punchh_unsubscribed": "False",
    "Punchh_user_id": "5880",
    "Punchh_user_status": "active",
    "Punchh_address": "ADDRESS_GOES_HERE",
    "Punchh_city": "CITY_GOES_HERE",
    "Punchh_confirmation_sent_at": "2021-05-12T15:45:25Z",
    "Punchh_created_at": "2021-05-07T14:05:14Z",
    "Punchh_current_sign_in_at": "2021-05-07T14:05:14Z",
    "Punchh_current_sign_in_ip": "10.77.29.94",
    "Punchh_joined_at": "2021-05-07T14:05:14Z",
    "Punchh_last_sign_in_at": "2021-05-07T14:05:14Z",
    "Punchh_last_sign_in_ip": "10.77.29.94",
    "Punchh_last_user_agent": "MyRewards/2.0/2 (x86_64; iOS 10.3; Scale/2.00)",
    "Punchh_referral_code": "REFERRAL_CODE_GOES_HERE",
    "Punchh_state": "STATE_GOES_HERE",
    "Punchh_terms_and_conditions_opt_in": "True",
    "Punchh_updated_at": "2021-05-12T15:45:25Z",
    "Punchh_zip_code": "302012",
    "Punchh_unsubscribe_reason": "Deactivated by Admin (superadmin1@example.com)"
  },
  "deleted_user_attributes": null,
  "user_identities": {
    "email": "test@example.com"
  },
  "environment": "development",
  "ip": "",
  "integration_attributes": null,
  "source_info": {
    "channel": "partner",
    "partner": "Punchh",
    "replay_request_id": null,
    "replay_job_id": null,
    "is_historical": false
  }
}

Response Parameters

Events
data.custom_attributes.event_action String Operation associated with the event (e.g., create/update/delete for user, POS/console/online for check-ins, etc.)
data.custom_attributes.event_name String Name of the event, such as user, check-ins, redemption, etc.
data.custom_attributes.event_type String Type of the event (e.g., gift or loyalty for check-ins, etc.)

See the table in the Response Parameters section of Event - Rewards for descriptions of the parameters in the custom_attributes object.

See the table in the Response Parameters section of mParticle Event - Guest for descriptions of the parameters in the user_attributes object.