Secret Menus

Spotlight: Secret Menus

The Secret Menus feature enables Brands to offer exclusive, hidden menus or menu items that are not visible to the general public on online ordering channels. These items can only be accessed by customers with special links, codes, or account privileges (points/levels).
This feature aims to:

• Enhance customer engagement
• Drive loyalty
• Create a sense of exclusivity

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How Secret Menus Work with OAPIs

Secret menus can work with OAPIs by leveraging the menu tag, which can be passed within the response, allowing the partner to filter out menus or menu items within the platform.

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Better Together: Secret Menus + Punchh Segments

Secret menus fully leverage Punchh Segments for menu and item segregation.

How Punchh Segments Enable Menu Segregation

Customer Segmentation Based on Loyalty Data:
Punchh allows restaurants to create dynamic customer segments using various criteria, such as:

• Loyalty program tiers (e.g., Bronze, Silver, Gold members)
• Frequency of visits or average spend
• Customer preferences and purchase history
• Geographic location
• And more...

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How Punchh Segments Work with Secret Menus

Eligibility Rule Configuration
Restaurant managers create Punchh segments for secret menu eligibility.
Example rule:

"Visible only to customers in 'Gold Tier' who ordered within the last month."

Dynamic Menus
When the menu loads via app or kiosk, the system queries get-menu-segments

Punchh to determine segment eligibility.
Only eligible customers will see relevant secret menu items.

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How to Configure Secret Menus

Secret menus can be enabled at two levels:

1. Menu Level – Add the Punchh segment ID
2. Product Level – Add the Punchh segment ID and a product tag (similar to an LTO configuration)

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How Do Menu Tags Work with Secret Menus

Tags can be added to menu items. By applying a tag to products, customers can see exclusive products within the apps.

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Example Use Cases

• VIP Secret Menu: Items tagged with VIPExclusive only appear for customers in the VIP Punchh segment.
• Birthday Specials: Items tagged BirthdaySpecial unlock for customers celebrating their birthday.
• Loyalty-Based LTOs: Products tagged GoldLTO are available exclusively to customers in higher loyalty tiers.